Join Us for Revenue Strategy Session: Vol 1 - Prebid
July 14, 2021 01:00 PM ET
With the upcoming death of the cookie, and other major digital advertising changes looming, it is time to check in on the state of Prebid, and understand its role in the changing media landscape.
What kinds of customizations are pubs using to keep fill rates high and reduce bottlenecks? How should Prebid evolve to meet the needs of Publishers in the future? And most importantly, what steps can pubs take now to better prepare for 2022 and beyond?
|
Agenda
1:00 PM ET – Digital Media Drilldown (20 mins)
Lynne d Johnson, Rob Beeler & Tameka Kee
1:20 PM ET– Q&A (20 mins)
Tom Levesque, VP Product Management, OpenX
Emry Downinghall, VP, Advertising, Chegg
1:40 PM ET – Publisher Roundtables (20 mins)
Tech & Operations with Lynne d Johnson: Page and ad speed and latency issues, malvertising, etc.
Revenue Strategy with Rob Beeler: New ad formats, privacy & identity solutions, etc.
|
Lynne d Johnson
Sr. Editor
AdMonsters
|
|
Rob Beeler
Advisory Chair, AdMonsters
Founder, Beeler.Tech
|
|
Tameka Kee
Head of Content Strategy
AdMonsters
|
|
Emry Downinghall
VP, Advertising
Chegg
|
|
Tom Levesque
VP Product Management
OpenX
|
|
|
|
View in web browser
This message was sent to newsletter@itega.org
To ensure delivery to your inbox, add us to your address book.
AdMonsters * Access Intelligence LLC * 9211 Corporate Blvd., 4th Floor, Rockville, MD 20850
Update My Preferences | Unsubscribe | Privacy Policy | Contact Us
|
|
