With multiple “universal” IDs to test, there’s no “universal” way to approach the user identity equation. And outside of UIDs, the guidelines for data collection and privacy are constantly in flux, with shifting parameters from Google, Apple and the various state, federal and international regulators. A cross industry approach is the only way forward -- so you’ll hear from a publisher, a marketer and a technology provider in this session. 

Jana Meron
SVP, Programmatic & Data Strategy
Insider

Jay Krihak

Head of Audience

Crossmedia USA

Lost in all of our technical discussions is that the buy-side has one objective: reach potential customers. Oleg Korenfeld, CTO CMI Media Group and Compas, will share his strategy for building the buy-side tools he needs to accomplish that
objective...and where publishers fit into the mix.

Oleg Korenfeld
Chief Technology Officer
CMI Media Group and Compas

So many topics, so little time. In this fun full group discussion, Rob Beeler will be asking programmatic experts to make real-time responses to today's tough questions. The trick is they better be ready to back up their answers.

Rob Beeler

Chair, Advisory Board

AdMonsters

With cookie deprecation still on the way and other external forces seemingly conspiring to make life challenging for publishers, what A/B tests should you run right now to get your inventory optimized and future-proofed? Join Priti Powell with the latest insights and road- tested best practices from her work with a global publisher customer base. Go deep on strategies for testing server-to-server header bidding, optimizing for Core Web Vitals, and implementations to get you prepared for the inevitable changes in identity and addressability to come.

Priti Powell
Senior Director, Business Development
PubMatic

There is a lot to consider when trying to balance user experience, monetization, and search engine rankings. Jared Siegel, Founder and CEO of Aditude, Inc., is going to share his strategy and help lead a discussion on how to win at this game.

Jared Siegal
Founder & CEO
Aditude

There is a lot of talk about DEI, yet many organizations are not achieving real success. This panel of industry leaders will talk about how to make real progress. How setting clear and measurable goals works. They will discuss making DEI a company effort, rather than a HR effort.

Philip L. McKenzie
Cultural Anthropologist + Strategist; Host

The Deep Dive

Ericka Riggs

Chief DEI Officer

Omnicom Specialty Marketing Group

Matthew Goldstein (MSG) is going to lead a full group (yes, you'll be involved) discussion that will get to the heart of what challenges and opportunities independent publishers face today. If you had to start over, where would you start?

Matthew Scott Goldstein

Independent Analyst / Advisor / Consultant

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