Medias First Morning Read
Monday August 2, 2021
The NCAA is looking to overhaul how college sports are governed, calling a special constitutional convention that will take place in November to discuss a potential new constitution for the NCAA and its member schools. Any changes recommended in November could be approved in January. "This is not about tweaking the model we have now," NCAA president Mark Emmert said, per Yahoo. "This is about wholesale transformation so we can set a sustainable course for college sports for decades to come. We need to stay focused on the thing that matters most — helping students be as successful as they can be as both students and athletes."

PROGRAMMING

Speaking of changes, members of the Southeastern Conference voted unanimously to admit Texas and Oklahoma to the conference to begin play by the 2025-26 season, if not sooner. The pair of schools will the Big 12 close to $80 million in exit fees and could forfeit up to $160 million each in conference distributions. With the additions, the conference could potentially generate as much as $1.3 billion in revenues in 2024-25, per FOS.

On to the Olympics. NBCUniversal’s coverage of the Tokyo Games heads into its second week with nearly one-third of Americans (105 million through July 29) having watched NBC Olympics coverage on television and primetime coverage averaging a Total Audience Delivery of 16.8 million viewers. USA Network ranks at the top among all cable sports and entertainment networks over the first week of Tokyo Olympics competition, averaging 1.4 million primetime viewers (Sat., 7/24-Fri., 7/30). In addition, USA Network and NBCSN ranked first and second, respectively, among all cable networks in Total Day Adult 18-34 and Adult 18-49 viewership in that same time period. Peacock has delivered its highest-ever weekly usage, headlining the 2.5 BILLION streaming minutes of Tokyo Olympics content across NBCUniversal digital platforms. The 2.5 billion streaming minutes across Peacock, NBCOlympics.com and the NBC Sports app – is up 15% from the same day in the 2016 Rio Olympics and up 77% from the comparable time period for the 2018 PyeongChang Olympics.“

Suni Lee’s gold-medal win in the women’s gymnastics all-around, combined with multiple U.S. medal-winning performances in the pool and the beginning of the track & field competition pushed NBC’s Thursday primetime presentation to its highest-rated night of the Tokyo Olympics, notching a 10.8 HH rating. “We continue to deliver massive Tokyo Olympic audiences which are dominating the media landscape throughout the day and across all platforms,” said Pete Bevacqua, Chairman, NBC Sports. Viewers have streamed two billion minutes of Tokyo Olympics content across NBCOlympics.com, the NBC Sports app and Peacock – up 19% though the same point in the 2016 Rio Olympics and a 74% increase from the comparable date in the 2018 PyeongChang Olympics.

These women are moving the industry forward, and now it’s their time to take the spotlight. Join the Corporate Visionaries, Industry Leaders, Game-Changing On-Air Talent, and more at Cynopsis’ Top Women in Media Awards Gala on October 27 in NYC. Register now to secure a table for your team.

beIN SPORTS announced that HC2 Broadcasting is now carrying beIN SPORTS XTRA in a total of 45 top DMAs and the recently launched beIN SPORTS XTRA en Español in 42 top DMAs. beIN SPORTS XTRA’s new DMAs include Sacramento – Stockton – Modesto, Albuquerque – Santa Fe, Boston, West Palm Beach – Ft. Pierce, Raleigh – Durham – Fayetteville, Minneapolis – St. Paul, Lubbock, Kansas City, Seattle and Birmingham – Anniston – Tuscaloosa. beIN SPORTS XTRA en Español’s new DMAs include Corpus Christi, New Orleans, Tyler – Longview - Nacogdoches, Tulsa, Boise, St. Louis, Richmond - Petersburg, Mobile, AL – Pensacola, FL, Memphis and Savannah.
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SPONSORSHIP & PROMOTION

PlayStation renewed its 24-year association with the UEFA Champions League, with a deal that spans the 2021 to 2024 cycle and will see PlayStation present the official player of the match award for each Champions League game, as well as the player of the week award on the org’s digital platforms. In addition, the company will continue to back the UEFA Champions League Gaming Hub and includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021, 2022, and 2023.

Hyundai has teamed with Univision to become the new presenting sponsor of Sábado Futbolero, and is launching a campaign, #BecauseFútbol, that features three new Spanish-language TV spots. “#BecauseFútbol perfectly describes the acts of fandom inspired by Mexico’s top sports league,” said Angela Zepeda, CMO, Hyundai Motor America. “We wanted to join in that spirit with a campaign that entertains fans and connects with Hispanic audiences each week on Univision’s broadcast.”

Discovery and Cynopsis are partnering up to bring you the virtual event your business needs most: The Diversity and Inclusion Virtual Event. Join us on September 13 from 1:00-3:30 PM, with sessions like Authenticity in Storytelling, where you’ll hear how to create substantive, honest, and culturally relevant programming that keeps up with the societal shifts of 2020 and beyond. Register now for free!

Energy drink brand UPTIME announced its partnership with Cade Cunningham, the rookie basketball player selected as the #1 Overall NBA Draft Pick by the Detroit Pistons. Cade marks the kickoff of their marketing campaign targeting "multi-hyphenates" – described as goal-focused, ambitious high achievers. Cunningham will represent UPTIME as an Official Brand Ambassador on social media, in press interviews and in meet-and-greets with customers and fans of the brand. His likeness will also be used as part of in-store, point-of-sale marketing collateral.

The BIG3 cemented a new accord with Verizon that sees the brand have on-court signage and present the “rules of the game” segment each week. The company has also been named as the presenting partner of the playoff and championship games, which will be held at Atlantis Paradise Island in The Bahamas on August 28 and September 4.

The NBA is selecting its “75 Greatest Players in League History” as part of the festivities for its 75th Anniversary Season. he honor roll and overall NBA 75 season “will pay tribute to generations of basketball fans around the world, as well as current and former players and coaches.”

DIGITAL, DATA & TECH

Playmaker Capital acquired YB Media LLC aka Yardbarker. We believe that Playmaker is in the process of building the next great collection of digital sports assets and we couldn’t be more excited to be joining at this early stage,” Yardbarker’s CEO Ben Maggin said. “We look forward to working with the Playmaker team to continue expanding Yardbarker’s reach and deliver the best possible service to our fans.”

Athletes Unlimited announced its entrance into the non-fungible token marketplace in partnership with GigLabs and will offer its initial collectible digital art exclusively to fans in-stadium during the inaugural lacrosse season that began last weekend in the Washington D.C. metro area, running through Aug. 22. The first limited-edition Athletes Unlimited NFT collection will be available free via time limited QR claim codes in-venue during each of the five fan games of the lacrosse season.

ESPORTS

VENN has reportedly retained an accounting firm to create an “accelerated” acquisition process less than a year after its first broadcast, according to Dot Esports. After undergoing multiple models since it launched last year, Armanino LLP will now be tasked with finding the Los Angeles and New York-based startup an acquirer or a special financing partner. According to the report, VENN first started looking for additional funding, after raising $43 million in two separate rounds in 2019 and 2020.

Halo Infinite’s esports ecosystem will support cross-platform play for both Xbox and PC players, according to 343 Industries with all of the game’s online tournaments set to be cross-play and cross-input. The series is tapping the talents of Esports Engine to oversee production. “Halo Infinite is a game that is more open and accessible to players than any prior Halo game and HCS is following suit,” 343 said. “With players competing on any platform as well as controller or mouse and keyboard, we’re hoping to have a deep competitive scene with fresh blood entering the scene at launch and beyond. On top of that, we’re working to ensure a better onsite event experience than ever before with our partners at Esports Engine.”
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VICE PRESIDENT & GENREAL MANAGER >>
NEXSTAR/MEMPHIS, TN:
Min of five years of experience as a successful General Manager for a commercial broadcast station. Significant sales management experience in leading and driving revenue growth in broadcast and digital. Special emphasis on New Local Direct revenue growth, including self-created non-traditional revenue success and sports and community sponsorships. Full info HERE (8/17)

SALES MANAGER – MUSIC, US
MIRRIAD
NYC, NY

Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/12)

MEDIA MANAGER >>
GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/11)

COORDINATOR, LINEAR AND MULTI-PLATFOM SCHEDULING >>
GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/11)

VICE PRESIDENT OF BRAND PARTNERSHIPS >>
EDO/NY/CHICAGO/LA:
Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/10)

CORPORATE COMMUNICATIONS MANAGER >>
FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/7)

SALES ASSISTANT
UPtv
NYC, NY

Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/6)

PR & MARKETING COMMUNICATIONS MANAGER >>
EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/6)

COORDINATOR, ACTIVATION
VELOCITY
NYC, NY

Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/5)

MTV, VH1 & CMT INTEGRATED MARKETING and SOCIAL STRATEGY MANAGER
VELOCITY
NYC, NY

Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)

PRODUCTION MANAGER
VELOCITY
LOS ANGELES, CA

Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/5)

ACCOUNT EXECUTIVE, SALES & BRAND PARTNERSHIPS
MIRRIAD
NYC, NY

Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

CUSTOMER SERVICE REPRESENTATIVE
UPtv
ATLANTA, GA

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/4)

ACCOUNT EXECUTIVE
DIRECTAVENUE
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Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/4)

ACCOUNT DIRECTOR
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Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/4)

LOG EDITOR
TV ONE
NYC, NY

Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/4)

MANAGER, BRAND MARKETING
CROWN MEDIA FAMILY NETWORKS
LA, CA

Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/3)

DIRECTOR, PRODUCTION & DEVELOPMENT
DISCOVERY INC
NYC

The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/3)

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA/NYC:
Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/2)

ASSOCIATE PRODUCER >>
NEWSMAX MEDIA/NYC:
Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/2)

SENIOR LINE PRODUCER >>
NEWSMAX MEDIA/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/2)

AUDIENCE ENGAGEMENT SPECIALIST >>
WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/2)

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