The MLB Postseason on TBS | TruTV | Max
3.8M viewers across the 2023 NLDS,
delivering the
most-watched NLDS coverage since 2015
- AND -
Claiming the
#1 destination for playoff baseball on cable –
out-performing competitors overall and with key demos: P18-49 & P25-54.

Warner Bros. Discovery: Dream bold here
Cynopsis Medias First Morning Read
Tuesday October 17, 2023
Today’s Premieres
BET: Tyler Perry’s The Oval at 9p; College Hill: Celebrity Edition at 10p
BritBox: This Farming Life
Discovery: Street Outlaws vs. the World: After Hours at 10p
HBO: Navajo Police: Class 57 at 9p
MHz Choice: The Sea Beyond
Netflix: I Woke Up a Vampire
Paramount+: Crush
VH1: Celebrity Squares at 8p
Vice: Dark Side of Comedy

Today’s Finales
HGTV: Good Bones at 9p
PBS: The American Buffalo at 8p


The FCC will vote on plans for net neutrality protections at a meeting on October 19. The commission is expected reinstate net neutrality rules rescinded under President Trump. According to the agenda, “The Commission will consider a Notice of Proposed Rulemaking that proposes to reestablish the Commission’s authority over broadband Internet access service by classifying it as a telecommunications service under Title II of the Communications Act, which would allow the Commission to protect consumers by issuing straightforward, clear rules to prevent Internet service providers from engaging in practices harmful to consumers, competition, and public safety; establish a uniform, national regulatory approach rather than disparate requirements that vary state-by-state; strengthen the Commission’s ability to secure communications networks and critical infrastructure against national security threats; and enable the Commission to protect public safety during natural disasters and other emergencies.”

The BBC has removed seven Arab journalists from the air over allegations of pro-Hamas social media activity after the attacks in Israel. “We are urgently investigating this matter,” said a BBC spokesman. “We take allegations of breaches of our editorial and social media guidelines with the utmost seriousness, and if and when we find breaches we will act, including taking disciplinary action.” The investigation follows a report by the watchdog group Committee for Accuracy in Middle East Reporting and Analysis which detailed social-media activity “amounting to hate speech.”

NBC will host the third Republican presidential debate, set for November 8 at 10p in Miami. Debate partners include Salem Radio Network and the Republican Jewish Coalition, and Rumble to live stream.

Season four of “The Chosen,” a historical drama following the life of Jesus Christ, will premiere in theaters before launching on television. The season’s rollout starts with a two-week run of episodes 1-3 on February 1.

Just when he thought he was in Stephen Colbert was pushed out of his “Late Show” studio by a Covid diagnosis. Colbert is continuing with the show, but his monologue will be done from home.

Paula Reid has been named chief legal affairs correspondent at CNN. Reid joined the network in 2021 and has had plenty of airtime covering investigations into former President Trump and President Biden.
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Cris Abrego and Eva Longoria have formed a new media holding company and premium content studio, Hyphenate Media Group. The new venture will invest in creator-led enterprises as well as develop and produce its own slate of original programming. Abrego will serve as the CEO of the company, and Longoria will serve as its Chief Creative Officer. Banijay, where Abrego has served as Chairman of the Americas since 2020, has made a strategic investment in the new business.

Israel-based global studio SIPUR, in association with Israeli broadcaster HOT Channel 8 and HSCC, has begun production on a documentary telling the tragic story of the October 7 Hamas massacre of hundreds at the international Tribe of Nova’s Supernova Music Festival in Kibbutz Re’im. "I have seen things in my life. I have lived through wars; I have fought in wars and I have even filmed during a war,” said Yariv Mozer (“Ben Gurion: Epilogue”), who will direct the project. “But nothing prepared me to the harsh images I have seen in the remains of the massacre that took place at the Nova music festival. I see it as my duty as a documentary filmmaker to bring to the world the testimonies and horrific stories from the survivors of this slaughter."

National Geographic, along with Rex, has ordered “Top Gun: The Next Generation” (w/t), a docuseries following US Navy student pilots as they work to join the next generation of the Navy’s elite strike fighter pilots.

National Geographic Documentary Films has entered into a first-look deal for feature documentaries with the newly formed production company, Signpost Pictures, helmed by director Sara Dosa and producer Shane Boris. As part of the first look, Dosa, Boris and their producing partner at Signpost Pictures, Elijah Stevens, are developing two new films: “On Time and Water” (w/t), based on the book by the same name, and Untitled Mexican Earthquake Project.

2018 thriller 29 Seconds is being adapted as a limited TV series by Frank Spotnitz’s Big Light Productions. Written by Sara Collins (“The Confessions of Frannie Langton”), the project, under the working title “One Name,” will be executive produced by Spotnitz and Elizabeth Kesses of EJK Productions alongside Marty Adelstein and Becky Clements of Tomorrow Studios.

The cast of “Law & Order Toronto: Criminal Intent” was unveiled at MIPCOM. The international version of NBC’s Dick Wolf franchise, ordered by Canada’s Citytv, includes Aden Young (“Rectify”), Kathleen Munroe (“City on Fire”), Karen Robinson (“Schitt’s Creek”) K.C. Collins (“The Cleaning Lady”), Nicola Correia-Damude (“Shadowhunters”), and Araya Mengesha (“Nobody”).

Zoonicorn LLC and Toonz Entertainment have greenlit a third season of preschool series “Zoonicorn.” The show’s seven-minute episodes in the US can be found on Peacock, Happy Kids TV and Kidoodle, along with other streaming services.

Al Roker Entertainment has optioned Grief is Love: Living with Loss by best-selling author Marisa Renee Lee. The book is “a profound exploration of the human spirit, love, and resilience during our most difficult times,” said Roker, CEO of Al Roker Entertainment. “Everyone, including myself, is touched by grief, so we are honored to bring this deeply moving narrative to the screen."

After a lengthy audition process, “Rick and Morty” found new voices for its main characters. Taking over on Sunday’s season premiere were Alan Cardoni and Harry Belden. Justin Rouland, series co-creator and voice of the characters, left the Adult Swim animated series in January following charges (since dropped) of domestic violence. “Rick and Morty” launched in 2013.


Season three of “NFL Icons” premieres Saturday, October 21 at 10p. The four-parter will feature Pro Football Hall of Famers Jim Brown, Bill Cowher, Mike Singletary and Charles Woodson.

National Geographic shared the lineup of narrators for three natural history shows. Awkwafina (“The Little Mermaid,” “Awkwafina Is Nora from Queens”) narrates National Geographic Disney+ Original “A Real Bug’s Life”; Angela Bassett (“Black Panther: Wakanda Forever”) exec produces and narrates “Queens”; and Jeremy Renner (“Avengers,” “Rennervations”) narrates “Incredible Animal Journeys.”


MuxIP, provider of automated solutions for ad-supported streaming, has launched EQUUS Television, an equestrian destination, across FAST platforms globally, available to Samsung TV+, LG Channels, Amazon Freevee, and others. MuxIP’s FASTHub for OTT platform will deliver EQUUS Television’s 200+ hours of content.

Factual specialist Autentic and film production company Terra Mater Studios have announced the launch of Terra Mater WILD, a joint nature and wildlife FAST channel. Terra Mater WILD features Terra Mater Studios wildlife productions as well as selected third party wildlife and nature content.

Three of All3Media International’s lifestyle FAST/Live TV channels have launched on Amazon Freevee: “Gardening with Monty Don,” “Great British Menu,” and “Fifth Gear.” The FAST channels are also distributed on other streaming services in the US.

Blue Ant Media has expanded its partnership with Samsung TV Plus as part of a broad deal that includes the launch of three free streaming channels – Homeful, HauntTV and Love Pets – as well as hundreds of hours of actual content from Blue Ant Media’s international distribution arm headed to the platform.


A Super Bowl set in London? “That is not out of the question,” NFL commissioner Roger Goodell recently told a fan forum in the British capital, as the league moves to grow its brand globally. But for now, Goodell added, “Super Bowls will remain in cities that have franchises.” Next in line are Las Vegas, New Orleans and Santa Clara, CA.

The International Olympic Committee voted on Monday to include lacrosse in the 2028 Summer Olympics in LA. It will be the sixth time lacrosse has been included in the Olympics, but the first time as a medal sport since the 1908 Summer Olympics in London. Lacrosse is among five “new” sports – baseball/softball, cricket, flag football and squash – recommended by the LA28 Organizing Committee and approved by the IOC.

American Express and Formula 1 announced a multi-year regional partnership that will make American Express the Official Payments Partner of F1 in the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express also supports the F1 Academy, F1’s all-female racing series committed to creating equal opportunities for women in the sport.

All Sports Television Network docuseries “Invincible” uncovers the strategies and mindset that led to periods of dominance by teams and athletes worldwide. Subjects include Real Madrid (2014-2018), Rafael Nadal at Roland Garros, and New England Patriots during the Tom Brady era.

For the Win 360, the video platform made for NIL NCAA Collectives, announced the launch of Utah FTW360°, the Utah Crimson Collective’s new streaming app supporting the University of Utah student-athletes. The free platform offers fans, students, alums, donors, and sponsors a way to engage with their collegiate team, The Utah Utes.


Samba TV announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM™). The partnership will leverage Samba TV’s first-party data from opted-in televisions to provide advertisers and media companies a unified view of the entire consumer journey. “Historically, advertisers had limited visibility into their ad investments' true value,” said Samba TV Chief Commercial Officer Aden Zaman. “Combining Samba TV data with Affinity Solutions data is game-changing. By aligning media strategies with actual purchase and viewing behaviors, we're ensuring every ad dollar creates impact and drives measurable results.”

LiveRamp and Yahoo struck an expanded partnership that enables publishers using LiveRamp’s Authenticated Traffic Solution to take advantage of cookieless identity solution, Yahoo ConnectID. “We strongly believe in authenticated addressability, and this partnership enables greater reach that will endure beyond third-party signal loss,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “We’re making it easier for marketers and publishers to leverage these solutions and maximize results, while simultaneously supporting more seamless transactions across the open Web.”

Want the latest news and updates about fast-growing DOOH? Cynopsis is launching a weekly newsletter dedicated to the topic, on November 1. For details, contact Lynn@Cynopsis.com.

At its partner day event, Teads announced a suite of new AI-powered solutions across CTV, Performance and Contextual, aimed at helping advertisers reach their target audiences more effectively and efficiently. Offerings include an expansion in CTV, granting advertisers access to its genre-targeting segments, derived from users’ online content preferences; an expansion of its current performance suite of acquisition and commerce capabilities to become a true full-funnel solution with Teads Conversions; and its AI-powered Data Suite, a toolkit of data powered solutions.

Allen Media Group’s The Weather Channel is the first network to achieve across-the-board acceptance from the advertising community to use VideoAmp as its new ad currency, said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry,” noted Allen. “We made the move at the start of the Upfronts because our clients deserve much stronger data. VideoAmp allows us to better serve our clients by showing the efficacy and return on investment our audiences and content deliver.”


News 12 and Spectrum News NY1 are collaborating on a program to commemorate Breast Cancer Awareness Month airing October 30 at 9p. The 30-minute special will highlight cutting-edge research taking place in the Tri-State area as well as underscore the importance of breast cancer prevention and detection.

MeTV’s “A Very Merry MeTV” holiday stunt kicks off Sunday, November 19 at 12p, and runs through Christmas Day.


FOX Alternative Entertainment has closed format deals for two series, including the upcoming celebrity competition series “Bet My Mini-Mes” in Spain and Israel, and performance competition “Celebrity Masterpiece” in the UK and France.

Nippon TV announced that drama series “Homeroom” is set for an adaptation for Thailand streamer TrueID. Production house Juvenile Co., Ltd. (JUVE9) has acquired the scripted format rights and is currently in production.

STUDIOCANAL announced its drama and documentary series lineup ahead of MIPCOM 2023, including new CANAL+ Creation Originale drama “The Trigger,” a drama series that starts with a violent act on a football field.

Cineflix Rights has closed multiple international deals for returning seasons of “Last King of the Cross” and “Reginald the Vampire,” along with feature thriller “Sugar.”

All3Media International has announced sales for New Pictures’ “The Long Shadow.” In addition to Sundance Now, who hold exclusive rights in the US and Canada, All3Media International has secured deals across Europe, Asia, Africa and Australia.

ITV MIPCOM items: ITV1 and ITVX confirmed “My Mum, Your Dad” will return in 2024, with casting now open to applicants… Among the soon-to-be-launched FAST channels are a single IP offering based around the quiz showEggheads” (Samsung and Pluto UK) and The Hotel Inspector channel in Australia with Samsung TV Plus…ITV Studios’ “After the Flood” has pre-sold to FTV in France.

GRP Media Ranch closed a licensing deal for four “Icons Unearthed” titles with Cote Ouest. Cote Quest joined Mediawan Africa in May.
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NBC’s “Sunday Night Football” delivered 14.1 million total viewers and a 3.8 rating among A18-49, handily winning the night but down 25% and 21% from the week prior. Fox’s MLB coverage averaged 5.9 million/1.4, while CBS’s “60 Minutes” drew 7.2 million viewers and 0.5 in the demo.

TLC ranked as the #1 cable network without sports with P/W25-54/W18-49/W18-34 on Monday, October 9, marking the 15th consecutive week among women 25-54 and 18-49. “90 Day: The Last Resort” and “90 Day Fiancé: The Other Way” earned 1.50 and 1.32 Live+3 respectively among W25-54 and were among the top five top cable telecasts on among W25-54.

Top 10 Social TV Shows for the week of October 2
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Entertainment Tonight (CBSMV/Syndicated) 3.6M, 674, 5,378, 12.1M
ABC News (ABC) 1.8M, 1,104, 1,671, 37.2M
Today Show (NBC) 1.7M, 888, 1,919, 15.2M
The Tonight Show Starring Jimmy Fallon (NBC) 1.7M, 123, 13,828, 33.1M
Dancing with the Stars (ABC) 1.0M, 135, 7,683, 9.1M
Good Morning America (ABC) 957.1K, 650, 1,472, 15.7M
Saturday Night Live (NBC) 956.2K, 47, 20,344, 15.9M
NBC News (NBC) 745.7K, 1,053, 708, 23.5M
The Voice (NBC) 706.5K, 82, 8,615, 24.2M
ABC World News Tonight with David Muir (ABC) 641.8K, 314, 2,044, 6.5M
Source: Comscore powered by Shareablee


Anthony Callini has joined Innovid as Chief Financial Officer, while Tanya Adreev-Kaspin, who will be leaving Innovid to pursue other opportunities, will remain for a transition period of six months. Callini was previously CFO at iZotope.


Actress Suzanne Somers died October 15 of cancer, first diagnosed in 2000. She was 76. In addition to starring TV roles on “Three’s Company” and “Step by Step,” Somers was a best-selling author and health and beauty entrepreneur.
This Day in History
1933 – Albert Einstein arrived in the US as a refugee from Nazi Germany.

Answer to Our Last Trivia Question
Who played Cinderella in the first televised version of the Rodgers and Hammerstein musical? Julie Andrews, in 1957. Kudos to: Greg Stewart/LA; Maggie Takei/Moore/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Roger Furman-Jewish Life Television Network/Greentown, PA; Charles Mannino-Subcom/Eatontown, NJ; Mark Selby-Melbar Entertainment Group/Toronto; Jim DeBlasi-The Cue/NYC; Jackie Howell-Nexstar/Columbus, OH

Today’s Trivia Question
“Here’s Looking at You” was a fictional show on which sitcom? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)
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Job of the day

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE


Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

NYC, Hybrid, Remote

Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE


Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE


Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE


Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE


Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE


Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE


Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show's audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE


Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE


Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE
ABC: Dancing With the Stars, Press Your Luck
CBS: Big Brother, Frasier, Frasier, FBI True
CW: Inside the NFL, Swarm
FOX: Name That Tune, 9-1-1: Lone Star
NBC: The Voice, The Voice, Found
PBS: The American Buffalo [f], The American Buffalo
Telemundo: Exatlón Estados Unidos: All-Stars, Vuelve a Mí, Secretos de Sangre
Univision: Eternamente Amándonos, Tierra de Esperanza, Minas de Pasión

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