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Comic: "C" Was For Cookie
EDITOR’S CHOICE

NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There?

To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences, target ads or attribute campaigns.

Must Read

There’s A Lot Wrong With Google’s And Meta’s Non-Transparent ‘Refund’ Practices

Google and Meta are playing with fire. Their opaque refund practices have already exposed them to customer blowback – and could lead to class-action lawsuits by disgruntled advertisers.

Comic: The Great Online Privacy Battle

How US Intelligence Agencies Buy And Use Programmatic Data For Surveillance

Mike Yeagley, an independent contractor who has scouted and acquired commercial data and technology on behalf of intelligence agencies, is one of the earliest evangelists of using ad tech tracking information to identify and surveil government targets.

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Comic: The MFA Cafe

Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply

Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites – and yet supply sources remain oversaturated with garbage inventory.

Cloud-Based Collaboration Is Ad Tech’s Post-Cookie Lifeline – But Will It Last?

Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.

Topsort Raises $20 Million To Seize The Post-Cookie Market Opportunity This Year

Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.

Comic: "All right folks, it's safe!"

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season

Programmatic advertising is rife with misinformation. Brands can protect themselves this election season without blocking the news.

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Bloomberg Media Went Direct And Has No Regrets

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

The Big Story

Goodbye, Outstream: The Digital Video Classification Shakeup

More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.