Programmatic Digest

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/

S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 05/03/2024

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 04/16/2024

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! To get the training roadmap sample, request it here: Additional Resources: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT (44:33 - 45:01) Chrome Extensions for Industry Knowledge Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/30840758

147. Transforming Ad Agencies with Automated Programmatic Solutions 04/10/2024

147. Transforming Ad Agencies with Automated Programmatic Solutions Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. To get the training roadmap sample, request it here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts (06:18 - 07:01) Agency Challenges and Solutions (10:11 - 11:50) Optimizing Agency Platform Efficiency (14:29 - 15:33) Streamlining Data Automation for Efficiency (18:23 - 19:18) Flexible Trial Periods for Growing Companies (29:02 - 30:04) Barriers to in-House Hiring and Training (33:47 - 35:33) Humanizing Sales Relationships (39:33 - 40:37) Honesty and Transparency in Sales Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet Our Guest: Sergey Shchelkov: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/30690133

146. A Buyer's Introduction to Supply Path Optimization 04/04/2024

146. A Buyer's Introduction to Supply Path Optimization Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: Access the YouTube here: This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. What To Expect: - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) - How to continue learning from me (free and paid training opportunities) About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization 50:09 - 51:55 Digital Marketing Analysis and Decision-Making 56:55 - 58:48 Email Newsletter Audience Engagement Optimization 01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Honourable mentions: https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/ https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/ https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/ https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/ https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/ https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/ https://blavitymedia.com/ https://www.shemedia.com/partner-network https://www.linkedin.com/in/robertabeeler/ https://beeler.tech/ Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/30685568

145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso 03/04/2024

145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Manal Saho Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/29890073

144. A Deep Dive into the Evolution of Gaming Advertising With Playwire 02/26/2024

144. A Deep Dive into the Evolution of Gaming Advertising With Playwire Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences. We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:06:11 - Navigating the Changing Tech Industry 00:18:11 - Direct Versus Programmatic 00:25:29 - Gaming's Impact and Engagement Expands 00:28:35 - Protecting Brand Integrity in Gaming 00:35:00 - Learning and Growth in Leadership Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Jayson Dubin Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/29886413

S17. Supply Path Optimization con Antonio Minuta de Freestar 02/22/2024

143. Navigating the Shift to Audio-First Advertising Strategies 02/19/2024

143. Navigating the Shift to Audio-First Advertising Strategies Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm. Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:37 - Exploring Audio Streaming and Programmatic Advertising 00:06:14 - Explaining Job to a Five-Year-Old 00:10:08 - Opportunities in the Audio Space 00:17:31 - Key Takeaways 00:23:13 - Predictions for Post-2024 Audience Targeting 00:27:04 - Predictive Audiences and Contextual Targeting 00:32:34 - Work-Life Balance and Family Planning Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Anne Frisbie Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/29885743

142. Breaking Down the Advertising Supply Chain with Industry Insights 02/13/2024

142. Breaking Down the Advertising Supply Chain with Industry Insights Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:11 - Emerging Tech and Internal Growth Programs 00:02:45 - Journey Into and Through Ad Tech 00:12:35 - Automated Optimization and Machine Decision-Making 00:19:21 - Training Program Challenges and Group Placement 00:23:49 - Reasons for Leaving and Career Growth 00:25:47 - Communication and Curiosity in Career Development Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Kurt Donnell | Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/29882588

Programmatic Training: Underpacing Do's and Don't's 02/12/2024

141. Beeler.Tech’s Navigator NYC: My Takeaways 01/31/2024

Mastering Programmatic Buying in Compliance with COPPA Guidelines 01/16/2024

Mastering Programmatic Buying in Compliance with COPPA Guidelines In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - 00:01:01 - Meet Saray Moray 00:03:15 - Programmatic training is intense 00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access 00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube’s Negative Impact on Youth Targeting 00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA’s laws 00:21:05 - Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting 00:27:01 - the importance of having a specialised team player 00:30:05 - Cute interruptions from my co-worker :) 00:31:35 - Saray’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Saray Mora | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/29469028

S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM 12/07/2023

139. How To Partner With Black Owned Media, for real 11/29/2023

139. How To Partner With Black Owned Media, for real DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: The Future is Diverse Black owned media is quality media BOMESI's mission to elevate and educate Donate finanically and volunteer your expertise DéVon's wisdom Additional resources mentioned in the interview: Support and Donate Here: Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape. About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - Shoutout to for putting the Navigator 00:01:45 - Meet DéVon Christopher Johnson 00:02:00 - and Its Mission 00:02:15 - Why Was Created and Its Mission 00:03:10 - the 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool 00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 00:19:30 - Is Solution Driven 00:22:05 - Check out the 00:24:05 - The Difference Between Programmatic Selling vs. Buying 00:27:55 - How Do Buyers Know Minority Owned Media 00:30:01 - “We Don’t Have A Diversity / DEI Budget” 00:33:35 - Giving Tuesday Effort - Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: DéVon Christopher Johnson | | Bleu Life Magazine | | Bombshell By Bleu | | BOMESI | | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host of Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: Support BOMESI and Donate Here: /episode/index/show/programmaticdigest/id/28828793

S15 - Quiero Ser Product Manager con Claudio Marrero 10/13/2023

138. Multicultural Targeting in Programmatic Media with Iesha White 10/12/2023

138. Multicultural Targeting in Programmatic Media with Iesha White Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands. Additional resources mentioned in the interview: ● ● ● About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? At Helene Parker Consulting, we provide training and media buying. Timestamp: 00:00:25 - 00:01:35 - 00:02:10 - Meet Iesha White 00:05:45 - How She Landed in Programmatic (super interesting story 😅🤣!) 00:11:01 - Shoutout to Gabriel Cohen at Magnite 00:11:50 - The Importance of a diverse team, how it influence my career 00:12:45 - Black People, Queer are often blocked for brand safety reasons, wtf?? 00:15:22 - What, How, and Why multicultural targeting is important 00:17:02 - Less than 7% is spent in multicultural media where 40% of the US population is. 00:19:52 - Black owned media ain’t interested in programmatic and prefer direct deals 00:23:03 - Best practices: what you should do 00:25:17 - One’s identity isn’t brand unsafe 00:27:05 - Reaching out to your DSP team to fix it! 00:27:05 - Reach and Frequency™️ program is looking for partners to offer internships/employment 00:32:15 - Why consider spending on diverse/multicultural media 00:37:55 - Targeting strategy 00:40:01 - Actionable insight for buyers/brands 00:44:35 - Iesha’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Iesha White | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/28304195

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising 10/02/2023

137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. If you are interested in working with the Above The Fold team, and receive a free media plan to see how programmatic can fit in your marketing/advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Julianne Martin? 00:08:32 - Who is Jessica Chase? 00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️ 00:18:02 - Importance of working with a Boutique Style Programmatic Agency 00:22:32 - Specialise teams vs. Account based 00:27:11 - Piecing the digital advertising puzzle together from top to low funnel 00:31:02 - The Google Analytics Dance 00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold 00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands 00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness 00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork 00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Above The Fold | | | Jessica Chase | | Julianne | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/28202264

S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio 09/22/2023

136. Understanding The Identity Landscape with Adapex 08/29/2023

136. Understanding The Identity Landscape with Adapex In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: /episode/index/show/programmaticdigest/id/27876882

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 08/08/2023

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 💡 This episode is sponsored by 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!” Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva. About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation! Interested in training or hiring programmatic juniors? Timestamp: 00:00:00 - The Jingle You need to Hear: Jobsinadtech.com 00:00:20 - What do laundry and adtech have in common? 00:01:40 - At the beginning there were Ad Networks… 00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years? 00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads 00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud? 00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other? 00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers 00:53:10 - The Inconvenient Truth 💡 This episode is sponsored by 🌟 Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brian O’Kelley | | Meet the Co-Host: Manuela Cortes Carlos Villanueva About Us: Hélène Parker Consulting LLC - We are actively accepting clients | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27684507

133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023 07/28/2023

132. Laura Gaffney - Live in Cannes Lions Festival 2023 07/26/2023

131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023 07/24/2023

130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023 07/07/2023

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic 07/05/2023

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic “Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:02:46 - Who is Marc Poirier? 00:05:25 - Defining Programmatic to a 5 year old 00:06:08 - Klever and Marc’s Industry Projections 00:19:12 - Challenges in the programmatic industry 00:25:33 - Properly communicating the KPIs needed to be measured 00:28:25 - Not putting enough emphasis on people 00:38:41 - Marc’s message to his freshman self Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Klever Programmatic | Marc Poirier | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27360630

129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex 07/03/2023

128. Latest CTV/OTT Update with Shiv Gupta 06/27/2023

128. Latest CTV/OTT Update with Shiv Gupta In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.” About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:34 - 2 Wins and a Challenge 00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1) 00:17:21 - ACR Being the Next Privacy Concern 00:22:19 - Would OEMs use the ACR data to customise what we see on TV? 00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2) 00:26:43 - Defining Acronyms 00:28:42 - Fragmentation Problems 00:36:48 - Where does the Inventory for CTV come from? 00:41:55 - Words of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Shiv Gupta | U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch:Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27280683

127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger 06/20/2023

127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience! Thanks to our friend at U of Digital! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:29 - 2 Wins and a Challenge 00:03:42 - Myles Younger Introduction 00:06:25 - Myles’ shift into programmatic 00:07:52 - Defining programmatic to a 5 years old 00:15:40 - Latest important news about data privacy 00:21:28 - Changing the meaning of third party cookies 00:26:20 - Data Clean Rooms 00:31:18 - DMP Obsoletion 00:33:12 - Data Clean Rooms Accessibility 00:36:16 - Data Clean Rooms difference from DMP or Data Lake 00:39:04 - Question and Answer 00:50:54 - Words of Wisdom from Myles Younger Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Myles Younger U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27199458

126. How A Nurse Started in Programmatic Media 06/13/2023

S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar 05/26/2023

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