IAS Raises Rates Amid Sale Rumors

Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers

The brand safety company is reportedly weighing a sale

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Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK.

Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science. A second source, who requested anonymity to discuss private conversations, was informed of the price changes via Yahoo’s DSP. Barnes said the new prices go into effect on November 1.

Barnes,

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