Winners

Campaigns / Content / Tech

Activation at Live Event Campaigns / Content / Tech

Winner:

Activation at Live Event Campaigns / Content / Tech

Finalists

Duke'sDuke's Mayo Bowl
Ally & MKTGAlly: Charlotte FC Kit Reveal
Quince ImagingLas Vegas Golden Knights Kraken Activation
Sinclair Broadcast GroupDallas Stars - From Rookie to Legend Activation

Activation at Virtual Event Campaigns / Content / Tech

Winner:

A Reimagined THE PLAYERS Championship Experience

Activation at Virtual Event Campaigns / Content / Tech

Finalists

HANGHANG - Co-viewing parties where fans, athletes and celebrities watch sports on TV together
Twitch RivalsTwitch Rivals: Streamer Bowl II ft. Fortnite

Awareness Campaign for a Social Good Initiative Campaigns / Content / Tech

Winner:

Awareness Campaign for a Social Good Initiative Campaigns / Content / Tech

Finalists

ESPNESPN's 15th Annual V Week
National Football LeagueNFL Mental Health Campaign
WWEWWE Pays Tribute to 20th Anniversary of 9/11
Bleacher ReportHighlightHer Her Homecourt

Best Podcast Series Campaigns / Content / Tech

Winner:

Best Podcast Series Campaigns / Content / Tech

Finalists

SiriusXMLet's Go! with Tom Brady, Larry Fitzgerald and Jim Gray
Thirty Five Ventures/Boardroom/Cadence13Boardroom: The ETCs with Kevin Durant
FOX SportsClub Shay Shay
Fubo Sports NetworkNo Chill with Gilbert Arenas

Diversity Initiative Campaigns / Content / Tech

Winner:

Diversity Initiative Campaigns / Content / Tech

Finalists

Maple Leafs Sports & EntertainmentChange The Game
New York JetsNew York Jets High School Girls Flag Football League
UnivisionTu Tribuna Tribuneros
FOX SportsFOX Sports' "Voices"

Documentary Series Campaigns / Content / Tech

Winner:

Documentary Series Campaigns / Content / Tech

Finalists

ESPN FilmsBlack History Always Special Series
Tampa Bay BuccaneersIn the Current
Big Ten NetworkThe Journey: Big Ten Basketball 2021
New York JetsNew York Jets - Flight 2021

Documentary Special TV/Movie Campaigns / Content / Tech

Winner:

Documentary Special TV/Movie Campaigns / Content / Tech

Finalists

CBS SportsBig House, The Pearl & the Triumph of Winston-Salem State
Big Ten NetworkB1G Story: George Taliaferro
National Football LeagueCam Jordan, Marching Together: Police, Community, and the City of New Orleans
ESPN FilmsBlack History Always Special: A Love Letter to Black Women

Esports Event Campaigns / Content / Tech

Winner:

2021 League of Legends World Championship

Esports Event Campaigns / Content / Tech

Finalists

Electronic ArtsApex Legends Global Series Championship North America Finals 2021
343 Industries, Esports Engine, VindexHalo Championship Series Kickoff Major Raleigh 2021
Electronic ArtsFIFA 22 Challenge
TwitchTwitch Rivals: Streamer Bowl II ft. Fortnite

Innovation During the COVID-19 Pandemic Campaigns / Content / Tech

Winner:

Innovation During the COVID-19 Pandemic Campaigns / Content / Tech

Finalists

NFHS Network/PixellotReshaping sports in thousands of high schools with AI-automated technology
Bleacher ReportTissot Style Watch
Big Ten NetworkBTN Big 10K

League of the Year for Breakthrough Sport Campaigns / Content / Tech

Winner:

Apex Legends Global Series Championship North America Finals 2021

League of the Year for Breakthrough Sport Campaigns / Content / Tech

Finalists

American Kennel ClubAKC ESPN Dog Sports
Athletes UnlimitedAthletes Unlimited
MLB Draft League/MLB Appalachian League/PixellotBringing AI-automation to the ball park
Nerd Street GamersNerd Street Gamers: The Official Operator of NA VALORANT Championship Tour 2021

Live Coverage of a Sporting Event (Regional/Local) Campaigns / Content / Tech

Winner:

Live Coverage of a Sporting Event (Regional/Local) Campaigns / Content / Tech

Finalists

Bally Sports San Diego, SoCal, WestBally Sports San Diego - San Diego's Opening Day
NBC Sports ChicagoBetcast
Bally Sports SouthwestUIL Texas HS Football Championship: S. Oak Cliff vs Liberty Hill

Live Coverage of a Sporting Event (National) Campaigns / Content / Tech

Winner:

Live Coverage of a Sporting Event (National) Campaigns / Content / Tech

Finalists

FOXFOX MLB: Field of Dreams
CBS Sports/Turner SportsCBS Sports Live Coverage of a Sporting Event - NCAA Men's Basketball Semifinal: UCLA vs. Gonzaga
NBCUniversal TelemundoSuper Bowl LVI
ESPNCollege Football Championship

Live Stream Presentation Campaigns / Content / Tech

Winner:

Live Stream Presentation Campaigns / Content / Tech

Finalists

Bleacher ReportHouse of Highlights Showdown Dodgeball
TwitchTwitch SuperFan Face Off: UEFA Euro 2020 Final
FOX SportsFlippin’ Bats with Ben Verlander at the 2021 World Series
NASCARNASCAR - Next Gen Test Live Show

Marketing Campaign (National) Campaigns / Content / Tech

Winner:

Marketing Campaign (National) Campaigns / Content / Tech

Finalists

FOXAll Madden
ESPN"More To Be A Fan Of"
Bleacher ReportNHL: The Shift
Univision DeportesVerano de Campeones TUDN

Marketing Campaign (Regional/Local) Campaigns / Content / Tech

Winner:

Marketing Campaign (Regional/Local) Campaigns / Content / Tech

Finalists

Bally Sports South & SoutheastEmpowering Athletes: A Celebration of African Americans in Sports
Washington CommandersWashington Commanders

Marketing Initiative Campaigns / Content / Tech

Winner:

Marketing Initiative Campaigns / Content / Tech

Finalists

NFLInternational Marketing Initiative
Nike"Play New" Campaign

Mobile App Campaigns / Content / Tech

Winner:

Mobile App Campaigns / Content / Tech

Finalists

BuzzerThe Buzzer App
Bleacher ReportThe Bleacher Report App
YES NetworkYES App
Coyne PRYahoo Sports Serves as Leading Destination For Fans

New Sports Show Campaigns / Content / Tech

Winner:

New Sports Show Campaigns / Content / Tech

Finalists

American Kennel ClubAKC ESPN Dog Sports Programming
NBCUniversal TelemundoBoxeo on the Road
NickelodeonNFL Slimetime

Over the top (OTT) Service Campaigns / Content / Tech

Winner:

Over the top (OTT) Service Campaigns / Content / Tech

Finalists

The World Poker TourThe World Poker Tour leveraging OTT and changing the viewing landscape for sports
TVGWatch TVG OTT App
ESPNESPN+
Tennis ChannelTennis Channel+

Overall Social Media Excellence (Brand) Campaigns / Content / Tech

Co-Winner:

Overall Social Media Excellence (Brand) Campaigns / Content / Tech

Finalists

FOX Sports@MLBonFOX
NBANBA
Turner SportsBleacher Report

Overall Social Media Excellence (Brand) Campaigns / Content / Tech

Co-Winner:

Overall Social Media Excellence (Brand) Campaigns / Content / Tech

Finalists

FOX Sports@MLBonFOX
NBANBA
Turner SportsBleacher Report

Overall Social Media Excellence (Limited Run/Campaign) Campaigns / Content / Tech

Winner:

Overall Social Media Excellence (Limited Run/Campaign) Campaigns / Content / Tech

Finalists

LiveOneSocial Gloves: Battle of the Platforms
NASCAR2021 Playoffs: A NASCAR Story
Bleacher ReportHulu x Questions for Cash
FOX SportsDos Equis Ultimate College Football Road Trip

Pregame Show Campaigns / Content / Tech

Winner:

Tokyo 2020: El Camino Dorado (The Golden Road)

Pregame Show Campaigns / Content / Tech

Finalists

Big Ten NetworkB1G Tailgate
UnivisionFutbol Central
Fubo Sports NetworkSouth American Qatar World Cup 2022 Qualifiers (CONMEBOL) Pregame Show
FOXFOX College Football: Big Noon Kickoff
CBS SportsCBS Sports Pregame Show: UEFA Champions League Today

Production Innovation Campaigns / Content / Tech

Winner:

Drone Racing League and T-Mobile's 5G Drone

Production Innovation Campaigns / Content / Tech

Finalists

HANGHANG - Co-viewing parties where fans, athletes and celebrities watch sports on TV together
Nickelodeon and CBS Sports/The Famous GroupNFL Wild Card Game on Nickelodeon
TwitchTwitch Rivals: Streamer Bowl II ft. Fortnite
Chinch & Casey ProductionsThe Mayor's Office with Sean Casey

Radio Program Campaigns / Content / Tech

Winner:

Radio Program Campaigns / Content / Tech

Finalists

SiriusXMBusted Open
FOX Sports RadioThe Dan Patrick Show
ESPN RadioFreddie & Fitzsimmons
CBS Sports RadioTiki & Tierney

RSN of the Year Campaigns / Content / Tech

Winner:

Bally Sports South & Bally Sports Southeast

RSN of the Year Campaigns / Content / Tech

Finalists

Bally Sports MidwestBally Sports Midwest
Bally Sports Ohio, Bally Sports Great LakesRSN of the Year: Bally Sports Ohio | Great Lakes
NBC Sports PhiladelphiaNBC Sports Philadelphia
SportsNet LASportsNet LA

Seasonal Coverage (National) Campaigns / Content / Tech

Winner:

Seasonal Coverage (National) Campaigns / Content / Tech

Finalists

Univision Deportes2021 Concacaf Gold Cup on Univision
NBCUniversal TelemundoSunday Night Football
TurnerNBA on TNT
ESPNCollege Football Playoff

Seasonal Coverage (Regional) Campaigns / Content / Tech

Winner:

Seasonal Coverage (Regional) Campaigns / Content / Tech

Finalists

Bally Sports OhioCincinnati Reds on Bally Sports Ohio
Bally Sports South & Southeast2021 Atlanta Braves Season Coverage

Sports Betting Innovator of the Year Campaigns / Content / Tech

Winner:

Yahoo Sports Delivers 360 Gaming Experience

Sports Betting Innovator of the Year Campaigns / Content / Tech

Finalists

Gaming SocietyGaming Society
Phenix Real-Time SolutionsThe 2021 Cheltenham Festival
Bleacher ReportB/R Betting Gets It Done
VSiNVSiN, The Sports Betting Network

Use of Integrated Sponsorship for Broadcast Campaigns / Content / Tech

Winner:

NBA Playoffs on TNT Space Jam: A New Legacy Tease

Use of Integrated Sponsorship for Broadcast Campaigns / Content / Tech

Finalists

Pac-12 NetworksPac Leaders Presented by New York Life
Scout Sports and EntertainmentMajor League Baseball at Field of Dreams Presented by GEICO
Intel Corporation3D Athlete Tracking Technology
FOX SportsWorld Series T-Mobile Unlimited Break + Custom Spot with David Ortiz

Webisode series Campaigns / Content / Tech

Winner:

Webisode series Campaigns / Content / Tech

Finalists

Big Ten NetworkBig Ten Network's Link Up with Kenny Bell
Tampa Bay BuccaneersIn the Current
NBCUniversal TelemundoSe Habla NFL
LEARFIELDSTORIED - Syracuse Men's Basketball All Access

Website Campaigns / Content / Tech

Winner:

Website Campaigns / Content / Tech

Finalists

Tennis ChannelTennis.com - powered by Deltatre
ESPNESPN.com
Yahoo SportsYahoo Sports
NFLNFL.com

People

Digital Executive People

Winner:

Rob Schneider, Chief Content, Development and Strategy Officer

Digital Executive People

Honorable Mentions

Bleacher ReportBennett Spector, Senior Vice President of Programming
Nerd Street GamersJohn Fazio: Digital Guru Providing Esports for the Next Generation
The World Poker TourLoc Sondheim, The World Poker Tour
The Famous GroupJon Slusser

Marketing Executive People

Winner:

Marketing Executive People

Honorable Mentions

FOX SportsRobert Gottlieb, Executive VP of Marketing
New York JetsTim Kemp, Vice President of Marketing
Drone Racing LeagueAnne Marie Gianutsos, Chief Marketing Officer
NHLHeidi Browning, Chief Marketing Officer

Production Executive People

Winner:

Brad Zager, President of Production & Operations, Executive Producer

Production Executive People

Honorable Mentions

Bally SportsMike Connelly, Senior Vice President and Executive Producer
CBS SportsHarold Bryant, Executive Producer and Executive Vice President, Production
ESPNLee Fitting, Senior Vice President, Production
Turner SportsCraig Barry, Executive Vice President and Chief Content Officer

2022 LUMINARY AWARD WINNERS

Navigator Award

Molly Solomon

Legacy Award

Tim Ellis

VISION AWARD

TJ Adeshola

Brand of the Year

Crypto.com

Winners

Campaigns / Content / Tech

People

Honorees

ALL STAR CAPITAL AWARD

Arda Ocal

ALL STAR HONOREES

Kati Fernandez

Ethan Greenberg

Jordan Gruber

Lucy Hartwell

Ryan Johnson

Maxwell Kelley

Jenna McNaney

Anya Packer

Haley Rosen

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