Agenda

As the nature of ad operations continues to evolve, so do the tactics that revenue leaders need to deploy to keep their teams educated and engaged. These sessions will cover topics like managing hybrid teams, ensuring that there are clear lines of communication between ad ops teams and their partners in marketing, sales, product development and finance, as well as resources for your own personal growth and development. 

• Tuesday, October 05

  10:20 am - 11:00 am

  Brand Safety for a New Digital Age

  Brand safety discussions are too often limited to advertiser concerns about appearing next to unsavory content. But publishers are also adamant about protecting their brands—and key to that m...

• Tuesday, October 05

  11:30 am - 12:10 pm

  The CRO and Operations Relationship: Building Alignment for Revenue Success

  Do you understand what your CRO is tasked to do? What their objectives really are?

  Establishing Alignment with your Chief Revenue Officer is a foundational step toward revenue operations suc...

• Tuesday, October 05

  12:20 pm - 1:00 pm

  Emerging Challenges of Monetization in the Programmatic Market

  This panel will discuss the emerging challenges around monetization for publishers in the programmatic market. How the various methods of buying of inventory (PMP/deals, PG, PD, OA, Direct, curated...

• Tuesday, October 05

  4:00 pm - 4:40 pm

  Making DEI a Reality: Set KPIs & then Achieve Them

  There is a lot of talk about DEI, yet many organizations are not achieving real success. This panel of industry leaders will talk about how to make real progress

• Tuesday, October 05

  4:50 pm - 5:30 pm

  Leveling Up: Taking Your Leadership to the Next Level

  Growing from management to leadership is one thing. Continuing to grow your leadership chops is another. Join this panel of industry leaders for an honest conversation about the lessons they have l...

Call it Advanced TV. Or Addressable TV. Or Connected TV … whatever the definition, it’s clear that the lines between legacy TV, digital video and OTT are blurring, which somehow makes the space more complex than ever. Discover the biggest opportunities within connected TV offerings, what TV buyers are looking for in a fast-changing market, how to optimize programmatic video programs, and get an update on the (many) ways that the industry is trying to measure all of this growth. 

• Tuesday, October 05

  10:20 am - 11:00 am

  Preparing Publisher Measurement for the CTV Boom

  TV viewership is moving to CTV at scale, creating a massive opportunity for the industry. With user adoption soaring, advertisers and publishers need to prepare their tech stacks and align their me...

• Tuesday, October 05

  11:30 am - 12:10 pm

  Building a CTV Ad Strategy from the Ground Up

  It’s prime time for video & CTV, and there’s room for publishers of all kinds to cash in. (It just takes a smart monetization strategy and increasingly, an understanding of the vari...

• Tuesday, October 05

  12:20 pm - 1:00 pm

  Experience Comes First: Why Capitalizing on User Experience Is Key to a Sustainable Video & Revenue Growth Strategy

  With steady increases in streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. The more personalized and releva...

• Tuesday, October 05

  4:00 pm - 4:40 pm

  AVOD or SVOD: Maybe Publishers Don’t Have to Choose

  In the past, publishers had to pick one business model for video: Ads or subscriptions. But the explosion of streaming platforms, OTT devices and billing options has made it possible to let users p...

• Tuesday, October 05

  4:50 pm - 5:30 pm

  Video & CTV Measurement: It's Broke -- But We Can Fix It

  Let's face it ... CTV is hot, but the current state of CTV measurement is a hot mess. From poor device-to-household matching, to fraudulent buyers (and sellers), to the abrupt Nielsen smackdown, pu...

Ad ops pros are increasingly being asked to help develop new products, ad formats, and revenue streams. From paywalls and subscriptions, to eCommerce, custom events and more, these sessions will dive into the future of content monetization, with a heavy focus on product development, tech and the resources required to build an innovative, cohesive revenue strategy. 

• Tuesday, October 05

  10:20 am - 11:00 am

  Retention Equals Revenue Growth: What Media Companies Must Learn

  Our annual Media Ad Sales Report (MAST) revealed a 50 percent correlation between revenue retention and growth. Which means in a media ecosystem rife with existential challenges, it was the publish...

• Tuesday, October 05

  11:30 am - 12:10 pm

  Cut through the Chaos: The Future Is First-party

  As confusion seeps in, join this panel of experts as they discuss what a future advertising ecosystem will look like, and how to get through this period of chaos, the kaleidoscope of solutions and ...

• Tuesday, October 05

  12:20 pm - 1:00 pm

  If I had $50,000,000 to start a Media Empire

  Matthew Goldstein (MSG) is going to lead a full group (yes, you'll be involved) discussion that will get to the heart of what challenges and opportunities independent publishers face today. If you ...

• Tuesday, October 05

  4:00 pm - 4:40 pm

  Good. Cheap. Fast. Pick Three?: Product Talking Product

  Yes, the cliché is you only get to pick two, but senior management never got that memo. Let's talk about doing product right – strategies to remain nimble, structured, and profitable.<...

• Tuesday, October 05

  4:50 pm - 5:30 pm

  Inventory in 2023: A Plan Forward

  Rob Beeler has been meeting with a number of publishers to try to think through what the world will look like without 3rd party cookies. Here's a plan forward.