Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo
Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.