Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
The purpose of ATOM 3.0 is to preserve addressability, but to do it in a way that passes the privacy sniff test.
If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.”
Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.
The Third Delay For Third-Party Cookies Leaves Ad Tech In Limbo
Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome. And what it means for ad tech.