AdExchanger | Optimizing the News
wednesday, April 22, 2020

New Podcast! Social Distancing With Friends - AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while social distancing. Listen Here.

today’s must read

The Trade Desk Suppresses Bid Duplication Amid COVID-19 Traffic Surge
Two weeks ago, The Trade Desk asked exchanges to stop sending duplicate bid requests for the same ad impression. The request arrived with a tight deadline: this Wednesday…more

More from AdExchanger

Social Distancing With Friends: Jeff Green
The Trade Desk founder and CEO is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior…more

Snap’s Usage Is Up But Ad Spend Growth Declines Amid Pandemic
Snap’s revenues soared 44% YoY to $462 million on the back of a strong January and February. Its stock was up roughly 20% in after-hours trading…more

COVID-19 Will Expose Startup Management Gaps
Paolo Pironi recommends that ad tech startup founders focus on managing by objectives and broadening their pipelines to drive up KPIs that matter to investors…more

Netflix Had A Gangbusters Q1, With The Pandemic Spurring 16M New Paid Subs
Millions of people are under stay-at-home orders, and many are signing up for Netflix, which had its biggest quarter for user growth in Q1 with 15.77 million new paid subscribers…more

What Fandango Gets When It Buys Vudu
NBCUniversal’s Fandango snapped up Vudu from Walmart for an undisclosed price, making it the latest independent streaming service to get gobbled up by a big media player…more

Why Business Is Booming For Mobile Game Publishers Despite The Downturn
Unlike other publishers and platforms experiencing engagement spikes without an uptick in ad revenue, mobile game publishers are seeing massive boosts across the board…more

CDP Audiens Snags $8 Million In Funding From Asian Tech Giant NHN
Audiens aims to differentiate from other CDPs by focusing on audience management and making its tech easy for marketers to use without bothering IT…more

GumGum's Ads Really Work!
New Forrester study proves GumGum’s ads deliver great ROAS
Here’s today’s news round-up...

Third Time’s A Charm

Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and their short stint at Comscore – which ended after a year due to “irreconcilable differences” with the board. Profitero is a pre-profit startup, unlike Comscore, so the pair may have more control over the road map. One new product they plan to introduce with Profitero is Amazon ad campaign management by expanding on the company’s market share analytics, The Wall Street Journal reports.

Triad To Work It Out

WPP will shutter retail media agency Triad within 90 days. Some employees have already been laid off, and others will stay for a transition period, according to Ad Age sources. WPP bought Triad in 2016 for a reported $300 million to grow its ecommerce business under Xaxis. But when flagship client Walmart started in-housing ad sales and tech last year, Triad’s number was up. In late 2019, Walmart-owned Sam’s Club acquired some of Triad’s ad tech IP and a few of its executives. More.

Commerce Dreams

Google will change its shopping search portal this month, eliminating most ad units and elevating free, organic results. Amazon has frustrated some merchants by deprioritizing their deliveries and removing affiliate channels, and Google is trying to seize on that momentum to entice sellers and manufacturers into setting up Merchant Center accounts (which is how ecommerce products can qualify for free search exposure), Reuters reports. Google balked at the multibillion-dollar investment in delivery and customer service that would have been needed to compete with Amazon in commerce, so it will rely on search instead. “It’s daunting the amount of capital and expertise it would take to run such a business,” said Jon Venverloh, former Google shopping director who left last summer.

But Wait, There’s More!

You’re Hired!

This week’s adexchanger podcasts
Episode 90: Prepping For The Bounce Back

The gang welcomes Salesforce's Martin Kihn, who explores how to stay resilient during this tough time. We'll also discuss how COVID-19 has accelerated agency holding company transformations.

Check out all episodes of The Big Story here.
Social Distancing With Friends: Kevin Mannion

Advertiser Perceptions' president explains how companies are struggling to determine when it will be OK to talk about business and find other ways to be of value to customers.

Get More AdExchanger Talks Episodes here.
adexchanger events

PROGRAMMATIC I/O, New York, October 20-21, 2020

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